One of my biggest bug-bears is sharing logins where it isn’t necessary.

In that spirit – here’s a quick HOW TO , on how to add users to your Google Analytics account ( such as your marketing person, or your web developer for example )

Why would you add them as users and not simply just share your login ?

There are 2 reasons

  1. Google allows you to add users , and grant them varying degrees of access ( security managements ) – at no cost.
  2. It’s a security risk every time you share passwords with anyone – so whenever possible, you should use the option to add a user when it is available.

Adding a user places the control back in your hands. As the account owner , you can revoke , or adjust the login settings and permissions of that user at any time.

If you’ve shared the main account login however, the other person has the ability to “go rogue” , which happens less often than we think, but often enough that most people have a war story or 2.

What is required ?

A google email address . The other person only needs a google email address. Note this is NOT a GMAIL specifically , as any email address that is associated with a google account will work, including the G-Suite tools – or a youtube login.

Here’s how

Login to your account, find the “View” or “website” that you are tracking , and then click on the Cog on the bottom left of the screen to enter the Admin Settings

Screenshot of Google Analytics Admin icon ( cog wheel ) highlighted orange as it is selected

Then select User Management from the first column of options displayed on the screen

Screenshot of Google Analytics Menus with User Management Boxed in Neon Green to show where it is


Click on the Big Blue plus button on the right of the next screen, and then select Add New User

Big Blue Button on the Account Permissions Screen




Add new user and Add new group menu options

Enter the email address ( associated with a Google Account) for the user , and tick the boxes to apply the permissions you want to give them

Screenshot of Add User to Google Analytics with options to select varying account permissions


Click the ADD Button to save and add them – ensuring that the Notify new users by email option is ticked so that they receive the details of their permissions.

If there are any errors, you will see a message confirming what to fix or change, otherwise the update will be saved and you will see the new user in the list of users once the screen closes.